Phil won $8 million as the #1 PIP in PGA Tour's PIP contest

So the PGA Tour shelled out $40 million for a Player-Impact-Program (PIP) that was supposed to be doled out to the top 10 players that have a positive presence on social media.  They never explained what kind of presence.  It had me thinking of all that negative Koepka/Brooksie crap was done purposely on their part to get social media hits/likes to impact their PIP ratings.  Seems that Phil won!!  Maybe it was all those videos of Phil's Phire-side chat, videos hitting 'bombs', etc, that did it? So Tiger got 2nd place for getting in an accident and all the commotion/news that generated? Seems strange to me.

Phil Mickelson wins PGA Tour's year-long Player Impact Program; Tiger Woods second

Phil Mickelson has won the year-long Player Impact Program and Tiger Woods took second place, multiple sources confirmed to GolfChannel.com on Wednesday, although the PGA Tour said in a statement the results will not be official until approximately Feb. 15.

Mickelson tweeted that he won the $8 million PIP bonus that’s based on various social and traditional media measurements and sources confirmed that Woods, who didn’t play an official PGA Tour event in 2021 as he recovered from a February car crash, won $6 million for finishing second.

However, in a statement, the Tour said the final results have not been released and the program runs through Dec. 31. The results will then be reviewed by an independent audit.

The Tour created the program this year to reward the players that bring the most interest to the circuit but kept the PIP list confidential. Players were told where they were ranked on the list but were not granted access to the entire ranking.

“To us, it's a program that we created, was created by our players, with our players, for our players, and that's what we decided that we were going to do when we created it,” Tour commissioner Jay Monahan said in August at the Tour Championship.

The list is based on five criteria: Google searches, Meltwater Mentions (global media exposure), MPV Index (social media reach), Nielsen score (network broadcast exposure) and Q-Score (familiarity and appeal).

Monahan got the message it seems. Made sure Tiger and PHil are getting their cut so they don't rightfully bold for the Saudi tour

Just seems wierd that Tiger gets 2nd/$6 million for nothing except all the news over his getting in an accident.  I can see how this 'bothers' other players.  May have the opposite effect, rather, pushing some to the Saudi Tour.

dortt wrote:Monahan got the message it seems. Made sure Tiger and PHil are getting their cut so they don't rightfully bold for the Saudi tour